Associate Professor (Tenure Track)/Professor in Marketing

At the University of Vaasa we have an open mind and we want to build a sustainable future. We are a university that invests in high-quality research and teaching and takes on the challenges of our time. We educate responsible and internationally-oriented leaders and experts. We are known for the high quality of our education and our inspiring teachers. At the core of our university is a high level of expertise in business studies, technology, administrative sciences and communication. The discipline-specific research is complemented by our phenomenon-based research platforms.

We are now inviting applications for a Tenure track position in Marketing. The position offers an excellent opportunity to build a versatile academic career as a part of our internationally renowned and innovative community. The position will be filled either as a fixed-term Associate Professor position within the Tenure track system, or as a permanent Professor position. The level is determined by the applicant's merits and career stage.

The position is located in the School of Marketing and Communication. The research profile and activities of the position are connected to the Marketing and Consumption Research group. In line with the strategy of the University of Vaasa, the position holder can also cooperate with one of the multidisciplinary research platforms of the University. The themes of these research platforms are Energy and Sustainability, Digital Economy, and Innovations and Entrepreneurship.

Job description and requirements

The field of the position is Marketing, with a special focus on business-to-business marketing.

The key research and education topics in the subject of Marketing at the University of Vaasa are customer-oriented marketing management, consumer behavior, and management of business relations and networks. We are looking for a person with the level of qualification of a Professor or an Associate Professor to strengthen the research and education expertise in business-to-business marketing. A doctoral degree in business and administration, with a major in Marketing, creates the best base for working in the position.

The tenure track position is research-oriented, but also includes teaching, thesis supervision, applying for external research funding, and university administrative tasks. The teaching and supervision activities of the position are intended to support the study programmes of Marketing. The annual working time is 1612 hours based on the general collective agreement for Finnish universities and tasks are agreed in more detail in the Annual Work Plan.  

Applicants are required to have an appropriate doctoral degree together with excellent academic merits as well as evidence of high-quality research and teaching. For the position of Professor, practical non-academic experience in the field is not required but can be considered beneficial.  For further detailed information about the requirements, criteria and our Tenure track procedure, please see: 

Salary and benefits

We invest in our employees' occupational well-being by offering comprehensive occupational health care. This includes extensive medical care and preventive measures such as ergonomic check-ups, fitness and culture vouchers,  and a multitude of other activities to support well-being at work. Our flexible working times and options such as blended home/campus working contribute to work-life balance.  Our commitment to support the career development of our personnel is visible in the broad offering of training and competence development opportunities.

The salary is based on the Finnish University Salary System (YPJ) and  subject to regular reviews. The annual starting salary incl. holiday bonuses is approx.

  • Associate professor: €56,300 - € 60,900 
  • Professor:  €68,000 - € 82,900 

Each University of Vaasa employee automatically belongs to a pension scheme and the majority part of the pension contributions is paid by the employer. We also pay bonuses for publications accepted in high-ranking outlets. If you are moving to Finland from abroad, paid relocation services are available.

More information about Working at the University.


Applications are submitted using the University of Vaasa's electronic recruitment system (See the ‘Submit an application’ button below). In order for applications to be processed, the application form must be filled out and the enclosures listed below must be attached to it. The application period  has been extended until midnight (Finnish time, EET) 28.2.2023.  Previously submitted applications will be considered.

1. Attachments in English:

  • Curriculum vitae 
  • List of publications 
  • Research plan (max 5 pages):  the research plan should detail the ways in which the candidate would direct their research from the perspective of their own discipline towards the focus of the position described in this call for applications and the strategic focus of the University of Vaasa’s research. The plan must include a description of the phenomena concerned, the perspective on the applicant's own subject and the added-value to be realised from analysing the phenomena as well as possible partners. lt is beneficial if the plan also includes potential sources of external financing (programmes or similar) and a publication plan.
  • Teaching portfolio (complementary to the teaching merits listed in the CV) 

2. In addition, numbered according to the publication categories in the list of publications:

  • Copies of no more than 10 publications that the applicant wishes to be taken into account when evaluating their competence and qualifications. The publications can, if needed, be merged into a maximum of 7 pdf-files.

Further information

  • The position is located in Vaasa, Finland.
  • Starting date: as agreed. The appointment is subject to the satisfactory completion of a trial period of 6 months.
  • More information about the position:
    • Hannu Makkonen, Professor, School of Marketing and Communication, tel. +358 29 449 8102
    • Kaisu Piirainen, Vice-director, Faculty and Management Services, tel. +358 29 449 8428
    • Email: firstname.surname(a)
  • Inquiries about the online application system: careers(a)

Please note that due to the  holiday season,  we will respond to queries until  22.12.2022 and after that again at the beginning of January.


The University of Vaasa is located on the West coast of Finland at the heart of Northern Europe’s largest energy and environment business cluster. The University of Vaasa is well positioned to interact actively with the surrounding society – internationally, nationally and regionally. Our community includes 5,000 students and 600 employees from 80 countries. More information about:

Application period starts: 2022-12-16 10:00Application period ends: 2023-02-28 23:59